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the lure of money

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  • lure — [lʊə, ljʊə ǁ lʊr] verb [transitive] to attract customers, workers, money etc from another company or place, especially by making a product, service, or job sound very exciting, profitable etc: • Even with Oscar nominations to lure audiences, the… …   Financial and business terms

  • The Illmoor Chronicles — is a series of fantasy books for children written by English author David Lee Stone. The books are all set in the world of Illmoor, a fictional continent. The first book, The Ratastrophe Catastrophe was released on June 2003. The latest book is… …   Wikipedia

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  • The Antipodes — is a Caroline era stage play, a comedy written by Richard Brome. Many critics have ranked The Antipodes as his best play...Brome s masterpiece, [Steggle, pp. 9 10.] and one of the best Caroline comedies mdash; gay, imaginative, and spirited...;… …   Wikipedia

  • lure — lure1 [luə, ljuə US lur] v [T] 1.) to persuade someone to do something, especially something wrong or dangerous, by making it seem attractive or exciting lure sb into (doing) sth ▪ People may be lured into buying tickets by clever advertising.… …   Dictionary of contemporary English

  • lure — I UK [ljʊə(r)] / US [lʊr] verb [transitive] Word forms lure : present tense I/you/we/they lure he/she/it lures present participle luring past tense lured past participle lured to persuade someone to do something by making it look very attractive… …   English dictionary

  • lure — I. noun Etymology: Middle English, from Anglo French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn Date: 14th century 1. an object usually of leather… …   New Collegiate Dictionary

  • lure — lure1 [ lur ] verb transitive to persuade someone to do something by making it look very attractive: The campaign is designed to lure tourists back to the province. You hope your kids will not be lured into smoking. lure lure 2 [ lur ] noun count …   Usage of the words and phrases in modern English

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